LIVING FORMENTERA
OFFICIAL LAUNCH EVENT RECAP
Official Launch Event Recap
On May 5th, we gathered at the Baleària Hall in the Port of Formentera to officially present Living Formentera: The Coolest Islands Invest in Biodiversity, bringing together institutions, businesses, media and citizens around a shared vision: biodiversity as a foundation for Formentera’s future.
This pioneering initiative aims to make the island a global leader in sustainable tourism through strategic investment in biodiversity and the revival of Formentera’s lost traditions.
The event featured keynote speeches from:
- Marga Prohens, President of the Balearic Government
- Óscar Portas, President of the Consell de Formentera
- Adolfo Utor, President of Fundació Baleària
- Juan Costa, President of Nature & People Foundation
Key quotes from the event:
🔹 “We support initiatives that not only protect our environment but also drive innovation and reinforce our identity as a responsible destination.” – Marga Prohens
🔹 “This project marks a turning point. More greenery, less heat, cleaner air, and better health.” – Óscar Portas
🔹 “Formentera is more than a destination; it’s a model for conservation. This project allows us to actively contribute to its biodiversity.” – Adolfo Utor
🔹 “Global growth won’t happen without biodiversity investment. Now is the time to rethink progress.” – Juan Costa
Developed by EverTree, with support from Mishcon de Reya, Agforest, and IbizaPreservation, and generously sponsored by Fundació Baleària and Conservation Collective, the event marked the beginning of a bold new phase in the island’s regenerative journey.
More than just a project launch, the event sparked important conversations on tradition, innovation, green finance, and public-private collaboration — all essential to building a resilient and biodiverse future for Formentera.
We warmly thank everyone involved, especially Fundació Baleària for hosting us and for their strong commitment to nature-led development in the Mediterranean.
Learn more about this initiative by downloading the full press release below.
